Guides & Advice

Magento 2 optimization

The importance of business website optimization

Website optimization plays a very important role in managing long-term business goals. A well-optimized website has a clean interface and a good conversion rate. This will bring more traffic to your website as well as improve the performance. The optimization must end in featuring your website in the top-ranking pages of Google. After ranking people will easily find you. Also, your sales and conversion rate will rise.

After optimization, search engines will be able to better index your web pages and help improve ranking. Optimization is a must for any website, no matter if it’s big or small, to stand out among others.

Effective ways to optimize your business website

Increase your page speed and improve the user interface

Even 2 seconds delay while waiting for a site to load can harm the conversion rate. A few users will be satisfied with slow page speed. Increase your page speed by improving server response, optimizing images, and reducing redirects.

User-friendly interface, readable content, and simple navigation can increase conversion rate by up to 7%.

Make your website mobile-friendly and responsive

The optimization of your website for mobile devices leads to an increase in the conversion rate and driving more traffic. Look out for signs of low-quality web hosting and switch to a reliable web host, redesign your website for mobile optimization and enable accelerated mobile pages.

Use on-page SEO optimization

You can also use on-page SEO optimization for your web pages to rank better in search results. Use different elements for optimization. Meta descriptions, targeted keywords, web page URL, and headings are important in on-page SEO optimization.

Avoid too many social share buttons and captcha

There are plenty of different social media these days. Avoid embedding too many buttons for sharing. This can cause problems such as distracting people or reducing the click-through-rate of the website.

Captcha affects your optimization to some extent. Turn off the Captcha option when it is not required as it will help.

Focus on the content of the site

Great content with targeted keywords helps to increase traffic and improves the conversion rate of the website.

Original and specific content is preferable by everyone, especially by the search engines. Providing valuable information will help to engage the users.

Add videos on homepage and testimonials

Videos are more acceptable than texts in this day and age. People would rather like to watch than read. Add a video on your website. This will help to get you more traffic and increase user engagement on your site.

Add faqs and customer reviews

Faqs and customer reviews will help the customers to find the answers to different actual questions. This is how people will get more information about what you sell.

Use live chat feature with short landing page

The live chat feature can increase the conversion rate by up to 30%. Use live chat feature with automated chat greetings, post-chat surveys, and tracking the audience preference. You can increase the sign-ups on your business page by up to 13% by keeping the landing pages short and compressed.

Use A/B test of your website

A/B test is required for the outdated sites that have limited traffic. A/B test is effective to increase the conversion rate of your website if done right. Change the page elements or control version of the site with this test. If you are doing it technically then test your website gradually or radically.

Why Magento 2 optimization is important for you

Magento 2 performance-optimizing is really important for your business as it leads to a great experience spent by the customers on your website.  Customers will definitely appreciate a shop with faster loading. It becomes easier to increase the conversion rate and optimize the revenue when Magento 2 performance is optimized.

8 steps to optimize performance

  1. Enable flat categories and products.

The ability of database loading has a great influence on the speed of Magento 2 performance. In the configuration, enable Flat Catalog to speed up that. Flat Catalog allows offloading the number of the database once there is any request for showing the product. At the same time, the MySQL query complexity will be reduced.

Go to backend, Stores > Configuration > Catalog > Catalog > Storefront, choose Yes in Use Flat Catalog Category field.

  • Merge CSS and JS Files.

The next step is to merge and minify CSS and Javascript files. Making the page as fast as possible will speed the loading up. Put Magento 2 into production mode necessarily.

Javascript File

  • Go to backend, Stores -> Configuration > Advanced > Developer > JavaScript Settings
  • Set Merge JavaScript Files to Yes
  • Set Minify JavaScript Files to Yes

CSS File

  • Go to backend, Stores > Configuration > Advanced > Developer > CSS Settings
  • Set Merge CSS Files to Yes
  • Set Minify CSS Files to Yes

After that Save Config and flush cache to activate the change.

  • Content delivery network.

Content Delivery Network (CDN) is a special system that can connect all cache servers. Additionally, to supported geographical proximity, CDN will take over the delivering web content and fasten the page loading.

Follow this guide to set up CDN for Magento 2 stores.

Go to backend, Stores -> Configuration > General > Web > Base URLs (Secure)

  • Caching.

In the backend, System > Cache Management.

Here, you can find a lot of cash options for Magento 2 cache.

Tap Enable and then Submit the options which you need.

  • Image optimization.

It is important to make your Magento 2 store’s performance more bright and vivid. This can be done with the help of the image. Although, keep in mind that too heavy pictures may be a reason for the overload page. One should compress the images before submitting. You can use JPEG format for Product images, and PNG or SVG for the layout as well as the logo.

  • Enable compression.

Follow the resources to enable compression by Google’s offer.

Let’s change nginx compression directives from:

gzip_types: text/plain application/x-javascript text/javascript text/xml text/css image/x-icon image/bmp image/png image/gif; to gzip_types:;

  • Reduce server response time.

Built-in cash functionality of Magento 2 store provides great site’s response time which is near 0.5 s. But that isn’t the perfect time. Due to that, Magento 2 supports Full Page Cache via Varnish. To get the first byte around 0.1-0.2s, setup Varnish.

Go to backend, Stores > Configuration > Advanced > System > Full Page Cache, transfer Caching Application to Varnish Cache.

Open the Varnish Configuration section, complete the settings:

  • Magento Updates

Updating your Magento 2 store is crucial, so you will need a qualified team og Magento 2 developers to do that.

After optimizing you will see the following result:

Author

Piotr Koleshchuk

Co-founder at IdeaInYou

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