Luxury Activewear shop sees boost in revenue and conversion rate

Luxury activewear is all the rage these days. And with a growing market come new problems.

The Challenge

Our client, who owns a luxury activewear online shop, noticed a severe drop in performance during the pandemic, due to using an outdated Magento 1 e-commerce platform. Magento 1 is no longer supported by Adobe and that means no more performance updates, not to mention major security red flags. Also, because our client’s existing site wasn’t mobile-friendly they had issues with abandoned carts and mobile conversions.

The Solution

1

Magento 1 to Magento 2 migration

If you’re still using Magento 1 — migrate ASAP! Magento 2 is the future.

The first step we took was to migrate from Magento 1 to Magento 2. With the new platform, customers can now search, browse, and buy with ease — leading to fewer abandoned carts. Performance improvements were outstanding — pages loaded up to 3x faster and data synced lightning-fast.

Magento 2 also comes with marketing tools, SEO features, a content management system, and customer relationship management technology.

2

Simplified checkout process

We made the checkout process a breeze with the “Instant Buy” button, which helps customers avoid time-consuming account registration. Also, we set up PayPal, Google Pay, and Apple Pay, so customers can shop on the go securely using their preferred payment method.

Our client wanted customers to answer a few questions to customize their chosen product before adding it to the cart, so we created a custom mobile-friendly checkout.

3

Mobile commerce solutions

Magento 2 comes with HTML5 out-of-the-box, which means responsive design with a clean, modern storefront. That means user-friendly search, pinch, multi-touch, and scaling images, swipe between product images, zoom capabilities, and drag-and-drop to add the product to the cart.

On the client’s end, Magento 2 now allows them to manage the entire store, create custom marketing campaigns, and anything else related to customer, order, or supply management from any device.

The Results

After the foresight of the store optimization, we managed to achieve the following results:

- Shop loads 3x faster

- Revenue boost across all channels

- Triple-digit increase in mobile conversions

And besides this, we were able not only to create a website, but to fully transform the client's business and make it grow at a high rate.